Categories
Trends / Google / X
The latest intelligence around the digital product landscape. What is coming next. How to use what you already have. Who might be doing it right.
INFLUENCERS / SEO / SEM
The latest intelligence around the digital product landscape. What is coming next. How to use what you already have. Who might be doing it right.
Digital Intelligence Report - 8/25/23
The latest intelligence around the digital product landscape. What is coming next. How to use what you already have. Who might be doing it right.
Digital Intelligence Report - 8/11/23
The latest intelligence around the digital product landscape. What is coming next. How to use what you already have. Who might be doing it right.
Digital Intelligence Report - 7/28/23
The latest intelligence around the digital product landscape. What is coming next. How to use what you already have. Who might be doing it right.
The Click is Dead Again
These days, performance isn’t a click. It’s about creating positive business outcomes like conversions, qualified leads, downloads, sales and other key performance indicators.
Which Digital Metrics Are Worth Measuring?
Know which digital marketing metrics offer the most valuable measure of success.
How to talk to farmers
Insights gathered from years of working with and for America’s farmers.
We Spent a lot of Money on this Video. Did it Work?
The days when you could throw a thirty-second TV ad on YouTube and call it a day are long past.
Is Your Phone Listening to You and Targeting You with Ads?
A recent survey from YouGov found that 66 percent of respondents claimed to receive an advertisement for a specific product on their phone shortly after discussing it in person.
Practical Advice for Ag Companies and Tik Tok
The primary obstacles ag companies considering TikTok will have to address – and some practical tips to overcome them.
How to Use Social Media to Reach a Rural Lifestyle Audience
Targeting the lifestyle, not the location.
How Many Farmers Use TikTok?
If you’ve been waiting for TikTok to reach critical mass, it’s there.
How to Create a Media Plan for the Rural Lifestyle Audience
A few simple steps will improve your chance of reaching and persuading one of the fastest-growing segments of the agricultural market.
How to Target the Rural Lifestyle Audience
More than 60 million people – nearly one out of every five Americans – live in rural America, and the numbers grow higher every year. Many, but certainly not all of these, are potential customers for agricultural products.
Leveraging an Old-fashioned Medium for a Financial Tech Client
Driving awareness of a new brand with a media mix led by one of the oldest, proudest mediums available: Ag Radio.
6 Lessons Learned from Social Influence Campaigns in Agriculture
Making plans before you make partnerships.