AMiDA 2026: Where Digital Marketing Is Heading

AMiDA 2026 is complete. Over three episodes, we talked with marketers and digital experts across the industry about the changes reshaping digital marketing — not to collect quick tips, but to understand what’s actually shifting and what marketers should do differently because of it.

Episode 1: AI and Marketing
Jessica Robinson, Megan Ratcliff, David Mainiero and Ryan Green discuss how marketers should approach AI: the difference between AI literacy and AI fluency, why AI should be leverage rather than a replacement for thinking, and why the best place to start experimenting is inside your own area of expertise.

Episode 2: The Changing Digital Marketing Landscape
Scott Blessman, Jill Frain, YJ Kim, Sara Wade, Darcy Schultz and Bethany Andrew take on search and discovery, influencer marketing, platform shifts and a harder question: how much do marketers really know from their data?

Episode 3: Tools Marketers Can’t Live Without
Our speakers share the tools and workflows they actually rely on, and more importantly, how they think about evaluating and adopting new tools in an environment increasingly shaped by AI.

The Common Thread
Taken together, the series makes a clear case. AI is raising the floor, but it isn’t replacing judgment. The platforms and measurement systems marketers have relied on are changing, and analytics often provide less certainty than dashboards suggest. The marketers who do well will be the ones who experiment, keep learning and understand the fundamentals well enough to tell when technology is genuinely helping.

Explore the Series
All three episodes are available in the AMiDA 2026 section, and each episode page includes supporting articles, speaker insights and practical takeaways.