Digital Intelligence Report - 8/25/23

Digital Intelligence
Written By Jenny Vatterott



SOCIAL

You need to be looking deeper into your social metrics to fully gain the advantage the data is offering you. R ... The AI-infused influencer game is going to be interesting. R

  • Instagram
    Instagram is testing a new reels display for multi-advertiser ads. R

  • LinkedIn
    Troubles in other social media channels has given LinkedIn another opportunity to shine. But will it? R
    LinkedIn has updated their algorithm to focus on engagement. R

  • Meta
    Want your Meta campaigns to improve? Meta has some advice. R

  • SnapChat
    Dreams will use generative AI to enhance communication between users, including placing users within the generated visuals. R

  • Threads
    Will a web browser version help retain users on Threads? Time will tell. R

  • TikTok
    Want your TikTok campaigns to improve? TikTok has some advice. R
    TikTok gives advertisers a new way to display ads in search queries. R
    Almost half of U.S. adults are supportive of a TikTok ban. R
    TikTok Shop may be the only game in the TikTok town. R
    TikTok paid search is already happening. R

  • Twitter
    Rolling Stone pushed Elon Musk on a few of his more extravagant statements. R
    X may take away the ability to block other users, except for DMs. R
    Um, not so fast, Mr. Musk. R
    Promised client counsel meeting scheduled. R
    Publishers, be aware. X is changing how link previews are presented in-steam, which could impact your posting strategy. R
    The recent deletion of older images was a glitch. R

 

SEARCH

  • When Google launches a core update, check your organic traffic to see if a recovery plan is necessary. R

  • You built a web site from scratch. Your next step is SEO and SEM. R

  • 44-point SEO checklist to help you improve. R

  • Google rewrites title tags 33 percent of the time. R

  • Ad hijacking isn't a common practice in ag, but it is something you should know about. R

  • First, you should be doing SEM. Second, you should be using ad extensions. R

  • Adding schema markup can be handy and lucrative for some. R

  • Google allows businesses to add social media links to their Google Business Profiles. R

  • The first step in pulling better leads through paid search is narrowing Google to targeting the exact audience you want. R

  • Quality SEO considers audience, content, development, interlinking, user experience, and key phrases and terms. R

  • SEO seems like an old standby for marketing, but doing it well is a top trend. R


CONTENT MARKETING

  • Focus on narrowing your intended audience, personalization and video. Then, move to the next items that power a strong content marketing plan. R

  • Content marketing does not require mass quantities. But each quality piece needs to be building quality volume over time. R

  • AI use in content marketing is becoming the norm. R

 

ARTIFICIAL INTELLIGENCE

  • Rows AI is one tool that can help you on the content and SEO front. Here's a video showing how it works. R

  • False content generation, technology misuse, bias, transparency, moral agency and value alignment, and trust and accountability are just a few of the ethical items considered around AI. R

  • AI is in marketing use right now. R

  • I bet the industry demands it be labeled. R

  • Despite some of the cooler AI executions on the content and creative side, I believe the biggest impact AI will have in the next few years is in the predictive arena. You can be 80% there and still be really good. R

  • Three quarters of businesses have AI aspirations. R

  • Without AI, we will all get buried in data. R

 

EMAIL MARKETING

  • A newish email spec is on the scene and you need to know about BIMI. R

  • If you are planning to send a marketing email, be sure you have defined the why from an audience's perspective. R

  • Email still works. And in the AI era, advancing your tools will keep email working for you. R

  • The enewsletter game has changed. Has your enewsletter changed with the trends? R

ANALYTICS

  • Google is evolving GA-4. TikTok is pulling back on some of its targeting. Amazon is expanding its digital ecosystem. R


VIDEO

  • YouTube pushing a new approach to viewing data, which isn't welcomed news. R 

PRIVACY

  • New EU rules kick in and Google, Twitter and Facebook aren't aligned. R

PODCASTS

  • 76% of podcast listeners can recall at least one advertised product, learn how else podcasts drive sales and branding. R

  • Semrush and podcast hosting platform Disctopia announce partnership to optimize podcast episodes for SEO. R 

PROGRAMMATIC

  • Made-for-advertising (MFA) sites are under scrutiny and at least one large buyer is filtering away from them. R

  • Premium without audience-targeting capabilities is a non-starter for most. R

DIGITAL MARKETING

  • It's pretty funny that Hubspot lists itself first in the top digital marketing tools for 2023, written by Hubspot. R

  • You need a website upgrade like these. R

  • Are you ready for your big moment or are you locked in on products and campaigns? R

  • User buying experience is a worthwhile study in B2B. R

  • Account-based marketing starts with the prime audience you want to target, not technology. R

To keep up on the latest in digital, sign up for our Digital Intelligence Report.

Jenny Vatterott
Previous

INFLUENCERS / SEO / SEM
Next

Digital Intelligence Report - 8/11/23