Digital Intelligence Report - 8/11/23

ECONSULTANCY: The paid social landscape

Getting Your Digital Campaign Started Off Right

Part 1 | Part 2

DIVE: Marketers are mixed on AI

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SOCIAL

Video is still the leader in social media trends. R

• Instagram 
  Adam Mosseri, Instagram CEO, is interviewed on a recent podcast about Instagram and Threads. R

• Meta
  Meta bans news content in Canada over new Online News Act. R
  Meta set to launch AI Chatbots for its platforms this fall. R

• Pinterest
  Gen Z users are engaging more with Pinterest, while overall user growth has slowed. R

• Threads
  Growth has slowed for Threads, but more new features coming. R
  Take a Twitter/Instagram approach to Threads, but post more than you would on Instagram. R

• TikTok
  Running ads on TikTok? You'll want to keep an eye on major advertising capabilities being reduced. R
  TikTok is fighting back with support against the Montana ban. R

• Twitter
  X looks to revive live-streaming. R
  X is adding an option to sort user posts by engagement, based on likes, replies, etc. R
  There is every reason to believe that the X brand will be focused more on video. R
  Verification has its privileges. R
  
  
  

ANALYTICS

• GA-4 allowed recently for some more custom filtering to make reporting more powerful. R

• Moz has introduced a new proprietary metric of Brand Authority. R

• Then there's another in Adnami's attention metric. R ... Push your KPI as close to a powerful business outcome as possible. R

ARTIFICIAL INTELLIGENCE

• I keep hearing about generative AI but what is it? R

• Here are 15 examples of places where AI can insert well into marketing. R

• Less controversial path in creatives for AI might be using it to increase image quality. R

• Harness the power of AI to make your calls to action better. R

VIDEO

• YouTube adds new tools for Shorts, taking a page from TikTok. R

SEARCH

• There are many things to consider when determining your SEO success metrics. R

• HowTo and FAQ rich results are getting a Google downgrade. R

• You can do SEO on your own, but you might need a boost ever once in a while. R

EMAIL MARKETING

• The open rate is trash, thanks to Apple, but vying for greater open engagement is still a good goal. R

PROGRAMMATIC

• Programmatic ads coming soon to a movie theater near you. R

• Publishers are getting wiser and scrutinizing their programmatic partnerships. R

• Are you sure you should be holding tightly to your DMP? You shouldn't. R

• Bid-shading (or taking a price between the first- and second-price auction bid) is still an unknown but is absolutely in play. R

• Google's Performance Max is getting some upgrades. R

MOBILE MESSAGING

• I'm all for automation but in the mobile messaging space, the pitfalls might outweigh the benefits (today). R

• Google made RCS the default. R

PRIVACY

• The potential downside to privacy laws is when popular tools say no ... and just leave. R

• Google's still in a $5 billion legal battle over Chrome and cookie-based privacy. R

• A digital regulator is the next notion for the government to manage platforms. R

DIGITAL MARKETING

• Remove user experience friction when designing your next site. R

• Digital out-of-home is one of the most under-utilized tactics for marketing. R

• Hey, I keep hearing about UX but don't really know much about it. R

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