CULTIVATING TIMELY AND TARGETED LEADS
MEDIA MAGIC MADE HERE
Farmland sales don’t happen every day. So, how does Murray Wise Associates (MWA) stay top of mind for the right people in key geographies when their services are needed? The team at Rooster developed a three-pronged digital media strategy to help MWA do just that.
Paid Media / Creative
Paid search
Be visible when prospects are
seeking information
Retargeting
Stay top of mind following
information gathering
LinkedIn® Lead Generation
Tap influential trust attorneys
and wealth managers
In 2024, paid search efforts delivered 6,500 interested prospects to MWA while the retargeting campaign pushed nearly 1,000 interested users further down the funnel.
To connect with trust attorneys and wealth managers, we encouraged MWA to use their land values report as a lead generation tactic. To promote sign-up, we built a LinkedIn plan that follows the release of the bi-monthly report and has driven nearly 1,000 highly engaged prospects to the Murray Wise website. This helped MWA stretch their ad dollars and created a way to stay in front of an important audience over time.
“Rooster helped us think outside of the box in how we approach our corporate marketing. They have been a valuable partner as we grow our company.“
Eric Sarff / President of Murray Wise Associates LLC
