Rooster Strategic Solutions, LLC, is a boutique consultancy focused on agriculture marketing strategy. We work with a number of large ag advertisers, publications, retailers and farmers to help our clients meet their strategic goals.

Josh Turney

Josh Turney


Josh is a consultant and marketer specializing in agricultural issues, production, policy and sustainability. 


  • Helping clients be competitive & successful.
  • Developing products & tools that engage.
  • Working with clients to use data to fuel strategy.
  • Anticipatory Thinking/Flash Foresight
Bethany Agge

Bethany Agge

Human Resources, Accounts Payable

Bethany has a diverse set of business skills and has worked in a variety of settings.


  • Experienced Human Resources Generalist

  • Passionate about providing support to staff

  • Dedicated to assisting the efforts of the Rooster Team

Kara Allen

Kara Allen

Senior Copywriter

Kara is a writer with ample experience helping agriculture brands define and articulate their products and purposes.


  • Digs to get to the most real, core message. 
  • Offers multiple creative angles to reach audiences. 
  • Passionate about sharing industry stories
Sheryl Andrews

Sheryl Andrews

Finance Manager

Accounting veteran Sheryl Andrews joins Rooster as finance manager and brings 30 years of experience – 15 of them in agriculture – to the firm. She is a dedicated, detail-oriented professional with proven progressive leadership in accounting and office management..


  • Experienced Finance Manager
  • Dedicated to both internal and external clients
James Arnold

James Arnold

Chief Digital Officer

James is a digital consultant specializing in agriculture, closing the knowledge gaps that are barriers for brands, agencies and publishers.


  • Digital capabilities within food and agriculture.
  • Knowing the latest movements in digital.
  • Hands-on experience with the tools.
  • Communicating clearly a highly technical field.
Zach Arnold

Zach Arnold

Creative Director

Zach comes from a background of brand building, art direction, design, and creative direction using cross-platform, multi-channel approaches. He has built recognized brands and campaigns. He quickly adapts, and always leads with a strong idea. He is an approachable, ego-free creative who values hard work and professionalism while maintaining a sense of humor and respect.


  • Idea generation. Leads by example to consistently inspire creatives
  • Exceptional design aesthetic, variations on styles, and awareness of design trends and innovation
  • Strategic and conceptual leader
  • Continually develops practices and processes to inspire, innovate, and harness new ways of thinking
  • Creative craft skills. Sets creative direction and strategic guidance throughout projects
Cheryl Bergeron

Cheryl Bergeron

Chief Creative Director

Cheryl is a strategic creative leader with extensive experience in directing the development of agricultural communications in all media.


  • Passionate about producing work that’s as smart as it is visually impactful.
  • Seeks to inspire and challenge clients to achieve the best work possible.
  • Proven record of delivering solutions that yield results.
Lauren Brown

Lauren Brown

Marketing Communications Consultant for Syngenta Seeds

Lauren is a member of the Syngenta Seed Marketing Communications team, in her role Lauren combines marketing strategy and implementation through content and media channels.


  • Passionate about developing marketing strategy and go-to-market tactics
  • Experience in leading impactful campaigns that improve the brand’s positioning and market share
  • Loves creating marketing tools to drive sales and strengthen brand loyalty
Blair Bruns

Blair Bruns

Account Executive

Blair is an account executive specializing in agriculture.


  • Experienced account manager with deep roots in agriculture.
  • Strong understanding and global perspective of agriculture.
  • Bold and creative thought-leader.
  • High-energy personality.
Chandler Bruns

Chandler Bruns

Social Media Manager

Chandler is a social media manager and consultant specializing in agriculture.


  • Social media platforms and management tools.
  • Creativity through copywriting and visual intelligence.
  • Developing marketing strategies through industry metrics.
  • Communicating and strategic planning.
Suzanna Caldwell-Bare

Suzanna Caldwell-Bare

Senior Digital Strategic Manager

Suzanna has worked in the media industry for over 20 years, focusing on Digital for the last 14 years, and agricultural marketing for the last 9.


  • Digital media and customer success leader with over 20 years Media and Sales experience.
  • Skilled multitasker with an expert reputation for meeting strenuous deadlines in a fast-paced rapidly changing environment.
  • Empathetic customer service leader with a long track record as a customer advocate and get-it-done business partner.
Amy Erlandson

Amy Erlandson

Senior Account Executive

Amy is a proven account leader with experience in planning and executing communications programs and tactics for established brands in the agriculture industry.


  • Strategic communicator championing her rural roots
  • Client-focused partner who prioritizes success
  • Natural collaborator, who believes the best minds collectively reveal the best solution.
Andrea Gillmar

Andrea Gillmar

Project Manager

Andrea is a project manager specializing in event planning and trade show logistics

  • Planning, organizing, and implementing logistics for trade show exhibition and special events
  • Coordinating various marketing campaigns and database management
  • Building strong team and client relationships
Tom Hall

Tom Hall

Senior Agronomist

Tom retired from Monsanto as western agronomy lead. Prior to that he managed stewardship and sustainability issues at CropLife America and the American Society of Agronomy.

  • Providing agronomy education from basic crop and soil management to advanced concepts like managing resistant weeds and insects
  • Sustainably protecting water and soil resources using no till, cover crops, and precision tools.
  • Expert in regulatory issues managing fertility in regulated watersheds like the Chesapeake Bay.
Ted Haller

Ted Haller

Senior Media Strategist

Ted has been working in Agricultural Media as well as Consumer Media since 1979.


  • Over the past 40 years Ted has been fortunate to have worked in some capacity on every major Ag account in the US including being directly responsible for the media plans of Asgrow Corn and Soybeans, DEKALB Corn and Soybeans, Roundup/Roundup ReadyPlus/Xtend Herbicides and Traits, Deltapine Cotton, Acceleron Seed Treatment, John Deere, AGCO Equipment, AgriGold Seeds, BASF Herbicides, Bayer Wheat, Elanco Anima Health
  • Both the Agency and Media side in Radio and TV
  • Worked on the development of the AMR Radio Ratings currently used by every major Ag Radio account in the US
  • Consumer experience with Network TV and Magazines for Meow Mix Cat Food, Dog Chow, and Puppy Chow, Taco Bell, Dairy Queen
Sue Lee

Sue Lee

Senior Account Strategist

Agricultural communications was Sue Lee’s education path, and she has stayed on that farm-lined path her entire career. Her outstanding people skills combined with years of marketing experience supports her strong abilities in advertising sales, advertising, business-to-business (B2B), marketing strategy, and marketing.


  • Aggressive client advocate and solver of sales and marketing challenges
  • In-depth and deeply historical agricultural media knowledge
  • A doer, a thinker but also a willing trainer and leader
Sara McClendon

Sara McClendon

Content Strategy Consultant for Syngenta Seeds

Sara is a member of the Syngenta Seeds Marketing Communications team. She combines her ag experience and editorial voice with marketing strategy to develop and execute content plans.


  • Passionate storyteller focused on developing solutions-based content that provides value to audiences
  • Lifelong learner always striving to stay on top of the latest trends in communications, content marketing and PR
  • Creates relevant, actionable customer journey maps and content calendars across paid, owned, earned and shared channels
Lisa McKelvie

Lisa McKelvie

Senior Media Strategist

Lisa has worked in agricultural media for more than 15 years and is excited to bring her skills and experience to work for Rooster’s clients. Lisa works closely with Pat and Ted to create, implement and execute Rooster’s media functions.


  • Highly skilled in analyzing, reviewing and recommending the right media.
  • Strong relationships with ag media.
  • Experience in both US/Canada, Crop/Livestock – companies including John Deere, Intervet (now Merck Animal Health), Dow AgroSciences (Canada), Agrotain (now Koch Agronomics Services), Alltech, Nutrien (US& Canada), Hubbard Feeds, Ridley Block Operations, and others.
David Pauli

David Pauli

Chief Content Officer

Pauli’s career at John Deere involved work on every agricultural product line, including large and small tractors, combines, planters and drills. He retired as the company’s manager of production and precision ag communications in December, 2018. Prior to Deere, Pauli worked for the USDA Soil Conservation Service after earning a B.A. degree in public relations at Illinois State University and a Masters degree in journalism from the University of Illinois.


  • Decades of experience with ag equipment and precision ag tech
  • Skilled in promotional/technical/editorial writing
  • Marketing and advertising plan creation
Karen Pfautsch

Karen Pfautsch

Chief Client Strategist

Karen is a marketing communications strategist focused in agriculture, working closely with clients to help them plan and implement programs that achieve their goals.


  • Pragmatic leader and consultant

  • Facilitator and team-builder

  • Communicator passionate about agriculture

  • Client advocate and partner

Pat Reese

Pat Reese

Chief Media Strategist

Pat is a media strategist with a passion for media and agriculture and putting the pieces of the media puzzle together to achieve a targeted integrated communication plan that always put the account’s interests first.


  • Integrated media strategy to reach agricultural, rural, urban and food
  • Follow and trend media usage and adoption of new outreach mediums
  • Great working partnerships across all mediums with vendors
Carrie Roach

Carrie Roach

Strategic Account Director

Carrie comes to Rooster with a mix of agency and client experience. This blend of experience makes Carrie an advocate for successful client experiences and a desire for a deep understanding of the brands she is engaged with.


  • Passionate about uncovering and understanding the why
  • Problem solver and solution provider
  • Collaborator and get it done enthusiast
Caitlin Robb

Caitlin Robb

Account Executive

Caitlin is experienced in various marketing tactics including social media management, experiential event planning, public relations and more. With a Master’s in Strategic Brand Communication, she understands the differing needs brands have to successfully connect with  their consumers. Her ag experience and passion comes from being raised on her family’s Illinois Dept. of Ag Awarded Centennial Family Farm.


  • Experienced in strategic branding
  • Socialite that loves to use social media for storytelling
  • Passionate about wordsmithing to create the perfect message
Jenny Vatterott

Jenny Vatterott

Chief Project Manager

Jenny is an energetic and collaborative project manager for agriculture brands, able to oversee all phases of content production.


  • 20+ years of experience
  • Background in traditional, digital, print and broadcast production
  • Ensures projects and deliverables are on brand, on target, on time and on budget
David Vincent

David Vincent

Director of Public Relations

David is an agricultural communications veteran with 45 years of experience in public relations, advertising and publishing. 


  • Specializes in crop production issues and translation of agricultural topics into compelling language for both farm and non-farm audiences.
  • Heavily involved over two-and-a-half decades in Monsanto’s launch, market adoption and defense of all first- and second-generation biotech traits across cotton, soybeans and corn.
  • Fluent in all crops and agricultural market segments, including weed, insect and disease control; fertilization; cotton, rice and specialty crop production; the ag retailer network; environmental issues effecting agriculture; and professional application of fertilizers and crop-protection products.
Mike Young

Mike Young

Art Director

Mike is an art director with 17 years of experience, ten of which have been in agricultural communications. He has a passion for bringing concepts to life and strives to take ideas to the next level.


  • Skilled creative designer
  • Focused on how the creative can help achieve results
  • Thrives on a collaborative process
  • Lover of art

About Us

We are a consulting and marketing company specializing in agricultural issues, production, policy and sustainability. Rooster Strategic Solutions, LLC, offers strategic consulting, sustainability and agronomic expertise, media strategy, communications, digital and data-driven services.


PO Box 401 Clinton, IL 61727