“Persistent context allows us to stop using AI as a quick little shortcut. It now becomes operational in our business.”

Megan Ratcliff — Clarity and Motion

“The interconnectivity is ultimately the gold for all marketers.”

Ryan Green — The Last Splash

“It’s less of me being human in the loop all the time and more: here’s what I want you to go do. Go do it. I’m going to go do something else.”

Megan Ratcliff — Clarity and Motion

“I feel like I’ve been 30% less productive because I have to sit there and type out all these long things that I would just blow hot air into my microphone and out comes something amazing.”

David Mainiero — AI Digital

“Even though I’m the analytics guy, the amount of coding I do in a day is pretty much gone now. We’ve handed off a lot of that to the machines.”

Scott Blessman — Goodway Group

“It would take days and weeks to go through every creator post and analyze how well it’s really performing. AI is helping us collect that data and analyze it.”

Sara Wade — Rooster

“I think about the amount of time we would take looking at thousands and thousands of keywords individually. How many hours of my life would be back?”

Jill Frain — Goodway Group

“I like that it organizes my brain better. It’s like having a coworker sitting right here saying, ‘Can you read my email and tell me, does this make sense?’”

Jill Frain — Goodway Group

“There’s no reason you shouldn’t be able to use natural language to go through any of the pieces that you use, from paid search to your creative suite to your meetings to Monday.com to your Slack messages.”

Ryan Green — The Last Splash

“It feels like they’re the only client because you have this tool reminding you: here’s what we talked about last time, and here’s what’s really important to this person.”

Megan Ratcliff — Clarity and Motion