“It is a leverage tool, not a replacement for thinking.” 

— David Mainiero, Chief AI Officer and General Counsel at AI Digital

“If you're using it to avoid the hard work of strategy and judgment, and using your taste as a filter, you're then using it to make yourself replaceable. And I'd rather see everyone use it to make yourself dangerous.” 

— David Mainiero, Chief AI Officer and General Counsel at AI Digital

“AI literacy is not the same thing as AI fluency.” 

— Megan Ratcliff, Founding Partner for Clarity and Motion

“AI is not a shortcut. You now are an operator of this tooling.” 

— Megan Ratcliff, Founding Partner for Clarity and Motion

“A great model with no integration is a party trick. But something really wired into your workflow becomes a force multiplier.” 

— David Mainiero, Chief AI Officer and General Counsel at AI Digital

“You have to explore where the boundaries of it are. Not just what you want it to do, but what it actually can consistently do, where it can produce A work, where it produces B work, where it produces C work.” 

— Ryan Green, Founder and Chief Media Officer for The Last Splash

“I would say start using AI in your field of specialty first because you will know what is [bad] and what's not.” 

— Ryan Green, Founder and Chief Media Officer for The Last Splash

“AI is one of our audiences when we're thinking about online search and visibility, but that's not our end target. Our end target is still that person who is going to make the decision to purchase or not purchase.” 

— Jessica Robinson, Chief PR and Content Officer for Rooster 

“What AI cannot do is it cannot create new ideas. It cannot understand the contextuality of all of the things that you know to be true about your audience and how they're going to react or what's going to drive them.” 

— Jessica Robinson, Chief PR and Content Officer for Rooster 

“It's not the easy button. It's actually a lot of work to leverage these tools in a really smart way.” 

— Megan Ratcliff, Founding Partner for Clarity and Motion