Precision Planting Video Shows Eye Opening ROI

Tom Hall, Senior Agronomist, Rooster Strategic Solutions For many years my family was loyal to red IH equipment. But in the early 1980s we fell in love with a John Deere conservation planter. Why? It was the perfect no-till solution for our farm’s rocky conditions....

Is Connected TV a Viable Tactic for Ag Companies?

James Arnold, Chief Digital Officer, Rooster Strategic Solutions Connected TV (CTV) is on the rise. According to the Interactive Advertising Bureau (IAB), 60 percent of U.S. advertisers will shift dollars from linear TV to CTV in 2021, hoping to take advantage of...

Digital Intelligence Report: April 2021

If you have tears over the loss of cookies, there is a potential answer growing strength around household IDs that will make targeting even more intelligent. R … A suit has been filed against Google for sharing data in the real-time bidding process they said...