by Eric Crowley | Jan 19, 2023 | Other
Eric Crowley, Video and Digital Production Director, Rooster Strategic Solutions More and more of our clients are planning to add short-form videos to their marketing mix this year, and they’re not alone. According to a recent Hubspot report, 90 percent of marketers...
by Eric Crowley | Jun 6, 2022 | Other
Eric Crowley, Video and Digital Production Director, Rooster Strategic Solutions It’s no secret that U.S. companies are spending ever-greater amounts on video production, with more than $135 billion budgeted for digital video this year alone. And both the marketing...
by Eric Crowley | Dec 9, 2021 | Other
Eric Crowley, Video and Digital Production Director, Rooster Strategic Services Everybody knows the pandemic was great for Zoom, but have you seen what it’s done for YouTube? According to Pew Research, the Google-owned video service’s usage grew from 73% of the U.S....
by James Arnold | Sep 20, 2021 | The Rooster Cast
Let’s look into the crystal ball and try to figure out where marketing spending will head in 2022. No magic necessary. Kantar did the study already, asking 900 senior marketers and 14,500 consumers about 2022 marketing. The winners: Digital video and social....
by James Arnold | Aug 4, 2021 | The Rooster Cast
I recently presented at an industry marketing event and left myself 5 minutes to present on paid marketing. Paid marketing demands more than 5 minutes for research and establishing the necessary partnerships for success. But if you don’t have time for all of...
