by James Arnold | Nov 28, 2022 | The Rooster Cast
I’ve made a career in fields where most people assume they are already an expert. Sportswriting. Email marketing. Social media. Ask anyone and they will tell you all that you need to know about each of those. Social media might be the worst. Engaging in...
by Sarah Kwast | Nov 14, 2022 | Other
Sarah Kwast, Social Media Community Manager, Rooster Strategic Solutions Buying social used to be easy. Just put all your money in Facebook, and if you have a little extra, experiment with Twitter. But last week, Facebook lost a quarter of its market value – $85...
by James Arnold | Oct 31, 2022 | The Rooster Cast
I’ll admit that I have rarely looked at the financials for digital marketing and sales insights, mostly because all of the cool things have come from companies that couldn’t monetize it anyway. But there are a couple of noteworthy financial items on the...
by James Arnold | Aug 22, 2022 | The Rooster Cast
Social media is treated poorly. Everyone speaks of its ills, taking announced hiatuses for mental health reasons, etc. In corporations, social media is often given to the youngest employee, who grew up with it so will know how to do it right, it is assumed....
by James Arnold | Aug 3, 2022 | The Rooster Cast
TikTok has a vice grip on the social media industry and has catapulted to the top of minds for digital marketers. But when the shiniest of tools gets all of the attention, I look for other opportunities. What about the other guys? Social Platform Opportunities in...
