by James Arnold | Sep 28, 2022 | The Rooster Cast
Search is in an almost constant state of change. You can tell by all of the algorithm changes that are now a consistent stream for Google. The changes are based primarily on the elusive challenge of making a programmable entity act on behalf of a human. Not easy. But...
by James Arnold | Jun 23, 2022 | Other
James Arnold, Chief Digital Officer, Rooster Strategic Solutions Digital video marketing is exploding in 2022, as expected, and YouTube is a major player in the revolution. According to recent research, 81 percent of Americans routinely visit the site, making it...
by James Arnold | Jun 3, 2022 | The Rooster Cast
Digital video marketing is exploding in 2022 as anticipated with most marketers seeing the landscape of opportunities and taking advantage. Never has there been more volume and more places to use those :15s or :30s. Social, CTV, prerolls, midrolls, postrolls,...
by James Arnold | Jan 6, 2022 | Other
James Arnold, Chief Digital Officer, Rooster Strategic Solutions As a trained journalist and lifelong writer of things, I am a huge proponent of content marketing. And I’m not alone; in a recent survey, more than two-thirds of U.S. marketers expect to see their...
by James Arnold | Oct 15, 2021 | The Rooster Cast
As a trained journalist and life-long writer of things, you can believe that I am a proponent of content marketing. It’s powerful in its ability to educate, lead and promote response. As a digital marketer for the past 21 years, I have also seen the power of...
