Which Digital Metrics are Worth Measuring?

James Arnold, Chief Digital Officer, Rooster Strategic Solutions Measuring digital performance has always involved smoke and mirrors. In the beginning, back in the stone age era of digital marketing (circa the early 90s), the first in a long line of lazy marketers...

Get More Meaning from Your Metrics

By James Arnold, Chief Digital Officer, Rooster Strategic Solutions Last week I took my car to the dealership for some routine maintenance. Not only did they change my oil, they changed my entire approach on how I’ll share metrics with my clients in the future. Here’s...