by James Arnold | Jan 23, 2020 | The Rooster Cast
I’m pretty proud of how digital media and marketing has grown through the years. It moves and improves constantly. But in the area of analytics, it’s a convoluted mess and some of it isn’t because of the highly technical nature of digital. Some of it...
by James Arnold | Sep 30, 2019 | Other
By James Arnold, Chief Digital Officer, Rooster Strategic Solutions Last week I took my car to the dealership for some routine maintenance. Not only did they change my oil, they changed my entire approach on how I’ll share metrics with my clients in the future. Here’s...
by James Arnold | Aug 21, 2019 | The Rooster Cast
Email marketing remains a powerful ally for marketers, often sitting among the top three or four most responsive digital tactics available. It’s a much-maligned entity, often dismissed by busy executives who chuckle and admit to not managing their inbox. While...
by James Arnold | May 26, 2020 | The Rooster Cast
Digital analytics have been an absolute mess since the beginning. First, we ran smack into the use of the word hit, which counts up everything on a page and for some inexplicable purpose gives you the number of times all of the files were downloaded. People still use...
by Chandler Bruns | May 21, 2020 | Other
Chandler Bruns, Social Media Manager, Rooster Strategic Solutions The good folks at Geico have spent millions preaching that 15 minutes can save you 15 percent on car insurance. That same 15 minutes can also significantly improve the performance of your social media...
