by James Arnold | Sep 19, 2022 | Other
James Arnold, Chief Digital Officer, Rooster Strategic Solutions Measuring digital performance has always involved smoke and mirrors. In the beginning, back in the stone age era of digital marketing (circa the early 90s), the first in a long line of lazy marketers...
by James Arnold | Feb 25, 2021 | The Rooster Cast
The topic of truth came up recently as it relates to digital metrics. It was a discussion about third-party survey data versus first-party analytics. If given a choice, of course, everyone would want to count every single X in a given report. Third-party survey data...
by James Arnold | Jul 16, 2020 | The Rooster Cast
For many years, the gripe in digital media has been transparency. Really, truly bad things were/are probably still happening and no one is wiser because it is hidden either in unattainable metrics or unavailable details. My issue lately isn’t transparency....
by James Arnold | Jan 23, 2020 | The Rooster Cast
I’m pretty proud of how digital media and marketing has grown through the years. It moves and improves constantly. But in the area of analytics, it’s a convoluted mess and some of it isn’t because of the highly technical nature of digital. Some of it...
by James Arnold | Sep 30, 2019 | Other
By James Arnold, Chief Digital Officer, Rooster Strategic Solutions Last week I took my car to the dealership for some routine maintenance. Not only did they change my oil, they changed my entire approach on how I’ll share metrics with my clients in the future. Here’s...
