Get More Meaning from Your Metrics

By James Arnold, Chief Digital Officer, Rooster Strategic Solutions Last week I took my car to the dealership for some routine maintenance. Not only did they change my oil, they changed my entire approach on how I’ll share metrics with my clients in the future. Here’s...

Why Don’t More Companies Use Mobile Messaging?

James Arnold, Chief Digital Officer, Rooster Strategic Solutions When asked why he robbed banks, Willie Sutton famously replied “Because that’s where the money is.” This seems like an obvious answer, especially to those of us who choose media based on where our...