by James Arnold | Mar 6, 2021 | The Rooster Cast
The email open rate is akin to a display viewability score. But imagine if the viewability average was 20 percent? People would lose their minds. But that’s what we have in the email world. The average open rate is around 21%, generally speaking, and that...
by James Arnold | Nov 24, 2020 | The Rooster Cast
Email is the Rodney Dangerfield of digital marketing. Much maligned and disrespected for much of its life, email has lasted much longer than predicted. We lost Mr. Dangerfield back in 2004 but that’s around the same time marketers started to annuall write that...
by James Arnold | Aug 27, 2020 | The Rooster Cast
You know what you rarely hear in a business setting: I’ve always been a big fan of email. Well, I have. It plays to my strength as a writer and consolidation hasn’t stripped the design down to Apple or Google-approved little boxes as we have seen in...
by James Arnold | Jan 20, 2020 | The Rooster Cast
The Byrds and the book of Ecclesiastes tell us there is a time for just about everything. In digital marketing, there is a time for the humdrum and mundane but time seems to be stuck in email marketing on the humdrum. Every email seems to be trying to accomplish the...
by James Arnold | Sep 3, 2019 | The Rooster Cast
When you receive the inevitable email that ruins your coffee, morning, lunch, afternoon, day, week or month, I have some encouragement for you … and a recent post from Thrive’s Marina Khidekel back these up. Don’t Send That...
