by James Arnold | Sep 27, 2021 | The Rooster Cast
I was talking to a publisher last week about the ramifications of Apple’s iOS 15 on email marketing and they delightedly said, “well, all of our open rates are going to skyrocket.” That they will. The problem is deeper than open rates skyrocketing...
by James Arnold | Aug 27, 2021 | The Rooster Cast
Your open rates are about to explode and I don’t mean in a positive way. Apple’s email client, which holds about a 40% market share in a July report, will launch Mail privacy protections with the iOS 15 update, coming in the next month or two. With these...
by James Arnold | Jul 30, 2021 | The Rooster Cast
I recently presented at an industry marketing event and left myself 5 minutes to present on paid marketing. Paid marketing demands more than 5 minutes for research and establishing the necessary partnerships for success. But if you don’t have time for all of...
by James Arnold | Jun 24, 2021 | The Rooster Cast
The Apple is falling very far away from the digital tree. We already have all of the new privacy-inspired gaps between Apple, Facebook and others. Now we get word that Apple will block the long-used and treasured invisible pixels in emails that help generate the open...
by James Arnold | Mar 6, 2021 | The Rooster Cast
The email open rate is akin to a display viewability score. But imagine if the viewability average was 20 percent? People would lose their minds. But that’s what we have in the email world. The average open rate is around 21%, generally speaking, and that...
