by James Arnold | Aug 27, 2020 | The Rooster Cast
You know what you rarely hear in a business setting: I’ve always been a big fan of email. Well, I have. It plays to my strength as a writer and consolidation hasn’t stripped the design down to Apple or Google-approved little boxes as we have seen in...
by James Arnold | Jan 20, 2020 | The Rooster Cast
The Byrds and the book of Ecclesiastes tell us there is a time for just about everything. In digital marketing, there is a time for the humdrum and mundane but time seems to be stuck in email marketing on the humdrum. Every email seems to be trying to accomplish the...
by James Arnold | Sep 3, 2019 | The Rooster Cast
When you receive the inevitable email that ruins your coffee, morning, lunch, afternoon, day, week or month, I have some encouragement for you … and a recent post from Thrive’s Marina Khidekel back these up. Don’t Send That...
by James Arnold | Aug 21, 2019 | The Rooster Cast
Email marketing remains a powerful ally for marketers, often sitting among the top three or four most responsive digital tactics available. It’s a much-maligned entity, often dismissed by busy executives who chuckle and admit to not managing their inbox. While...
by James Arnold | Jul 31, 2019 | The Rooster Cast
Email is a 5-letter word for many in business circles but it continues to be one of the leading response mechanisms in digital marketing. The old school batch and blast still happens. Why? Because it still works. The inbox is primarily mobile, which keeps it more than...
