by James Arnold | Sep 14, 2022 | The Rooster Cast
Folks, email marketing is a mess. In our thirst for the next big thing, privacy, third party cookie deprecation, we have squandered the email opportunity, a tool that continues to work. A recent study of primarily smaller business marketers showed the top challenge...
by James Arnold | Aug 18, 2022 | The Rooster Cast
Email is going to become a battleground in the coming months and we all need to prepare for it now. Email volumes have risen 82 percent over the past two years, fueled by what some marketers are seeing as increasing engagement and the wider adoption of CRM-based...
by James Arnold | Jul 21, 2022 | The Rooster Cast
Marketing automation has often been used synonymously with email but marketing automation is much more than sending an email or a series of them. Most automation platforms are aware of this even though many digital marketers don’t. What else can Marketing...
by James Arnold | Dec 22, 2021 | The Rooster Cast
Email is the digital tactic with the most divergent of extreme opinions. “No one reads emails anymore,” a smug marketing manager will blurt out. “My email nurture campaigns push prospects down the funnel,” an earnest digital marketer will...
by James Arnold | Sep 27, 2021 | The Rooster Cast
I was talking to a publisher last week about the ramifications of Apple’s iOS 15 on email marketing and they delightedly said, “well, all of our open rates are going to skyrocket.” That they will. The problem is deeper than open rates skyrocketing...
