by James Arnold | Jan 20, 2020 | The Rooster Cast
The Byrds and the book of Ecclesiastes tell us there is a time for just about everything. In digital marketing, there is a time for the humdrum and mundane but time seems to be stuck in email marketing on the humdrum. Every email seems to be trying to accomplish the...
by James Arnold | Sep 3, 2019 | The Rooster Cast
When you receive the inevitable email that ruins your coffee, morning, lunch, afternoon, day, week or month, I have some encouragement for you … and a recent post from Thrive’s Marina Khidekel back these up. Don’t Send That...
by James Arnold | Aug 21, 2019 | The Rooster Cast
Email marketing remains a powerful ally for marketers, often sitting among the top three or four most responsive digital tactics available. It’s a much-maligned entity, often dismissed by busy executives who chuckle and admit to not managing their inbox. While...
by James Arnold | Jul 31, 2019 | The Rooster Cast
Email is a 5-letter word for many in business circles but it continues to be one of the leading response mechanisms in digital marketing. The old school batch and blast still happens. Why? Because it still works. The inbox is primarily mobile, which keeps it more than...
by James Arnold | Aug 7, 2020 | Digital Intelligence
Doing digital correctly typically starts with technology. Sure, you need a solid brand, audience, content, data and service strategy or the technology doesn’t matter, but you can have all of those and be stuck with virtually no voice at all if you are missing...
