The Farmer’s Role in Climate Change is Heating Up

Tom Hall, Senior Agronomist, Rooster Strategic Solutions And so, it begins. Last October, Indigo Ag announced commitments from large global brands to purchase verified agricultural carbon credits. Similarly, Land O’ Lakes announced that its Trueterra unit will help...

2020: A Year Thankfully in Review

When I was younger, I had a recurring dream in which I showed up at work without any pants. Today, thanks to work-from-home orders, that nightmare is a reality that I call Tuesday. Or Thursday. Or Blursday. Honestly, I’m not really sure what day it is. Or when I last...

What Were Farmers Saying in 2020?

James Arnold, Chief Digital Officer, Rooster Strategic Solutions Social listening: It’s like eavesdropping on conversations when your customers, prospects, and interested bystanders talk about your industry, your company, and your brand. At Rooster, we believe so...

Rural America 2020: Going against the political grain

David Vincent, Director of Public Relations, Rooster Strategic Solutions In the summer of 1892, a group of Midwestern farmers met to discuss the upcoming Presidential election. Calling themselves “The Farmer’s Alliance,” they formed in protest of perceived hostility...