by James Arnold | Oct 15, 2021 | The Rooster Cast
As a trained journalist and life-long writer of things, you can believe that I am a proponent of content marketing. It’s powerful in its ability to educate, lead and promote response. As a digital marketer for the past 21 years, I have also seen the power of...
by James Arnold | Apr 19, 2021 | The Rooster Cast
Digital marketing and sales lures tend to work on digital marketing and sales professionals, which is probably why we keep doing them. We manage our inbox well so we tend to like email. We guard our cell number, so we only receive MMS and SMS from folks we want to...
by James Arnold | Mar 2, 2021 | The Rooster Cast
When it comes to content marketing, brevity is an important attribute. Depth matters but get to depth as quickly as you can. It helps readers. It helps search bots. It helps everyone. It also shows that you have an editor or at the very least a conscience. I was...
by James Arnold | Jan 25, 2021 | The Rooster Cast
When I am thinking about topics for The Rooster Cast, I throw away dozens of ideas before zeroing in on something because I don’t want to be too basic or too repettive or not provide any insight. Frankly, I wish all content marketers ached like that. As much...
by James Arnold | Mar 16, 2020 | The Rooster Cast
In preparation for my next Digital Intelligence Report enewsletter, I read through about a dozen articles on content marketing and publishing. They were all terribly basic. I get that the basics are still getting missed — know your audience, have a plan, execute...
