by James Arnold | Apr 19, 2021 | The Rooster Cast
Digital marketing and sales lures tend to work on digital marketing and sales professionals, which is probably why we keep doing them. We manage our inbox well so we tend to like email. We guard our cell number, so we only receive MMS and SMS from folks we want to...
by James Arnold | Mar 2, 2021 | The Rooster Cast
When it comes to content marketing, brevity is an important attribute. Depth matters but get to depth as quickly as you can. It helps readers. It helps search bots. It helps everyone. It also shows that you have an editor or at the very least a conscience. I was...
by James Arnold | Jan 25, 2021 | The Rooster Cast
When I am thinking about topics for The Rooster Cast, I throw away dozens of ideas before zeroing in on something because I don’t want to be too basic or too repettive or not provide any insight. Frankly, I wish all content marketers ached like that. As much...
by James Arnold | Mar 16, 2020 | The Rooster Cast
In preparation for my next Digital Intelligence Report enewsletter, I read through about a dozen articles on content marketing and publishing. They were all terribly basic. I get that the basics are still getting missed — know your audience, have a plan, execute...
by James Arnold | Oct 28, 2019 | The Rooster Cast
Research from Nielsen and Taboola tracked when in content an audience is most responsive to what’s next. A click a play button, etc. Among the key takeaways is participants were most open minded after 20-30 seconds of engagement. Video drives alertness 25%...
