by James Arnold | Mar 3, 2022 | Press Releases
CLINTON, ILL., March 2, 2022 – Ashley Cox and Jenny Ring have joined Rooster to augment the firm’s capabilities in content marketing and public relations strategy, planning, execution and measurement. Cox joins as senior content strategist and producer and will lead...
by James Arnold | Jan 6, 2022 | Other
James Arnold, Chief Digital Officer, Rooster Strategic Solutions As a trained journalist and lifelong writer of things, I am a huge proponent of content marketing. And I’m not alone; in a recent survey, more than two-thirds of U.S. marketers expect to see their...
by James Arnold | Oct 15, 2021 | The Rooster Cast
As a trained journalist and life-long writer of things, you can believe that I am a proponent of content marketing. It’s powerful in its ability to educate, lead and promote response. As a digital marketer for the past 21 years, I have also seen the power of...
by James Arnold | Aug 16, 2021 | The Rooster Cast
Which came first, the IRS or the hatred of the word audit? Either way, we have tried to navigate around the adage that no one can escape death or taxes by skipping out on pivotal audits in our business. Today, I want to highly encourage you to do a content audit at...
by James Arnold | Jun 7, 2021 | The Rooster Cast
The paid content wave is about to wash over the web and potentially cleanse the info-seeking privacy hounds right off of their unimpeded path. That’s right, every publisher is fighting to keep their revenue steady or growing. Meanwhile, the various privacy...
