by James Arnold | Mar 2, 2021 | The Rooster Cast
When it comes to content marketing, brevity is an important attribute. Depth matters but get to depth as quickly as you can. It helps readers. It helps search bots. It helps everyone. It also shows that you have an editor or at the very least a conscience. I was...
by James Arnold | Jan 25, 2021 | The Rooster Cast
When I am thinking about topics for The Rooster Cast, I throw away dozens of ideas before zeroing in on something because I don’t want to be too basic or too repettive or not provide any insight. Frankly, I wish all content marketers ached like that. As much...
by James Arnold | Jan 6, 2021 | Other
In its continuing effort to enhance working knowledge on agricultural marketing and sales topics within the industry, Rooster Strategic Solutions provides thought leadership articles and a regular microcast series on digital topics. Here are the top 15 most popular...
by James Arnold | Sep 21, 2020 | The Rooster Cast
I’m a fan of myth busters and am sad that Grant Imahara died recently. That’s confirmed, by the way, brain aneurysm. But there are still myths to be squashed and I have a few involving content marketing and social media. Some are more believable myths than...
by James Arnold | Aug 18, 2020 | The Rooster Cast
I am a huge proponent of content marketing and its multifaceted benefits in marketing. There are pieces of content marketing that I appreciate more, of course. Video, audio, info graphics, blogs, white papers, webcasts, etc. They all can serve many purposes for a...
