by James Arnold | Mar 16, 2020 | The Rooster Cast
In preparation for my next Digital Intelligence Report enewsletter, I read through about a dozen articles on content marketing and publishing. They were all terribly basic. I get that the basics are still getting missed — know your audience, have a plan, execute...
by James Arnold | Feb 17, 2020 | The Rooster Cast
Content is powerful at almost every step in the process. It’s great for top of the funnel, used as thought-leadership and establishing category expertise. It’s great for mid-funnel to describe key differences among similar competitive products. Its great...
by David Vincent | Jan 6, 2020 | Press Releases
In its continuing effort to enhance working knowledge on agricultural marketing and sales topics within the industry, Rooster Strategic Solutions provides thought-leadership articles and a regular microcast series on digital topics. Here are the top 15 most popular...
by James Arnold | Jan 4, 2020 | The Rooster Cast
As a trained newspaper journalist, I am a huge fan of content marketing. But as a trained newspaper journalist no longer working in newspapers, I have experienced the ebbs and flows of audience tastes related to content ingestion. Content marketing in 2020 will be...
by James Arnold | Nov 26, 2019 | The Rooster Cast
YouTube is at its core a repository of video content. It is heavily search dependent, which is a great thing because the best search company out there owns it – Google. Using YouTube in marketing offers challenges. For instance, as a social media device or for...
