by James Arnold | Oct 15, 2021 | The Rooster Cast
As a trained journalist and life-long writer of things, you can believe that I am a proponent of content marketing. It’s powerful in its ability to educate, lead and promote response. As a digital marketer for the past 21 years, I have also seen the power of...
by James Arnold | Aug 16, 2021 | The Rooster Cast
Which came first, the IRS or the hatred of the word audit? Either way, we have tried to navigate around the adage that no one can escape death or taxes by skipping out on pivotal audits in our business. Today, I want to highly encourage you to do a content audit at...
by James Arnold | Jun 7, 2021 | The Rooster Cast
The paid content wave is about to wash over the web and potentially cleanse the info-seeking privacy hounds right off of their unimpeded path. That’s right, every publisher is fighting to keep their revenue steady or growing. Meanwhile, the various privacy...
by James Arnold | Apr 19, 2021 | The Rooster Cast
Digital marketing and sales lures tend to work on digital marketing and sales professionals, which is probably why we keep doing them. We manage our inbox well so we tend to like email. We guard our cell number, so we only receive MMS and SMS from folks we want to...
by James Arnold | Mar 2, 2021 | The Rooster Cast
When it comes to content marketing, brevity is an important attribute. Depth matters but get to depth as quickly as you can. It helps readers. It helps search bots. It helps everyone. It also shows that you have an editor or at the very least a conscience. I was...
