by James Arnold | Sep 21, 2020 | The Rooster Cast
I’m a fan of myth busters and am sad that Grant Imahara died recently. That’s confirmed, by the way, brain aneurysm. But there are still myths to be squashed and I have a few involving content marketing and social media. Some are more believable myths than...
by James Arnold | Aug 18, 2020 | The Rooster Cast
I am a huge proponent of content marketing and its multifaceted benefits in marketing. There are pieces of content marketing that I appreciate more, of course. Video, audio, info graphics, blogs, white papers, webcasts, etc. They all can serve many purposes for a...
by James Arnold | Jun 23, 2020 | The Rooster Cast
With this Rooster Cast, I am throwing another content log on the fire in an effort to have you, the listener, engage with it. Possibly even listen to all 77 seconds of it. It’s the 107th time I’ve tried. I spend all of my content time devoted to the next...
by James Arnold | Mar 16, 2020 | The Rooster Cast
In preparation for my next Digital Intelligence Report enewsletter, I read through about a dozen articles on content marketing and publishing. They were all terribly basic. I get that the basics are still getting missed — know your audience, have a plan, execute...
by James Arnold | Feb 17, 2020 | The Rooster Cast
Content is powerful at almost every step in the process. It’s great for top of the funnel, used as thought-leadership and establishing category expertise. It’s great for mid-funnel to describe key differences among similar competitive products. Its great...
