by James Arnold | Jun 23, 2020 | The Rooster Cast
With this Rooster Cast, I am throwing another content log on the fire in an effort to have you, the listener, engage with it. Possibly even listen to all 77 seconds of it. It’s the 107th time I’ve tried. I spend all of my content time devoted to the next...
by James Arnold | Mar 16, 2020 | The Rooster Cast
In preparation for my next Digital Intelligence Report enewsletter, I read through about a dozen articles on content marketing and publishing. They were all terribly basic. I get that the basics are still getting missed — know your audience, have a plan, execute...
by James Arnold | Feb 17, 2020 | The Rooster Cast
Content is powerful at almost every step in the process. It’s great for top of the funnel, used as thought-leadership and establishing category expertise. It’s great for mid-funnel to describe key differences among similar competitive products. Its great...
by David Vincent | Jan 6, 2020 | Press Releases
In its continuing effort to enhance working knowledge on agricultural marketing and sales topics within the industry, Rooster Strategic Solutions provides thought-leadership articles and a regular microcast series on digital topics. Here are the top 15 most popular...
by James Arnold | Jan 4, 2020 | The Rooster Cast
As a trained newspaper journalist, I am a huge fan of content marketing. But as a trained newspaper journalist no longer working in newspapers, I have experienced the ebbs and flows of audience tastes related to content ingestion. Content marketing in 2020 will be...
