by James Arnold | Jun 3, 2022 | The Rooster Cast
Digital video marketing is exploding in 2022 as anticipated with most marketers seeing the landscape of opportunities and taking advantage. Never has there been more volume and more places to use those :15s or :30s. Social, CTV, prerolls, midrolls, postrolls,...
by James Arnold | Mar 22, 2022 | The Rooster Cast
This is the Rooster Cast and I am Rooster’s chief digital officer James Arnold Hopefully you didn’t miss this bombshell from last week but the Google Analytics you know and love is going to be going away a year from now. You can learn more about this just...
by James Arnold | Sep 9, 2021 | The Rooster Cast
Digital analytics covers the spectrum. There’s still the impression and click crowd, the in-between and the micro-moment KPI optimizers. Everyone pretends that they are so beyond clicks as a metric yet that’s still the core element for most reporting, even...
by James Arnold | Mar 25, 2021 | The Rooster Cast
Oh the future digital marketers are going to laugh at us. That is unless they are all just artificial intelligence and aren’t programmed with the ability to laugh. They are going to laugh at where we still are in the area of actionable metrics. We have serious...
by James Arnold | Dec 14, 2020 | The Rooster Cast
As 2020 comes to a close, I am counting down the top digital marketing trends heading into 2021. No. 9 is Analytics We’ve lived in click-infested waters for far too long and only the advanced marketers were adept at inserting conversion pixels. Maybe it was...
