James Arnold, Chief Digital Officer, Rooster Strategic Solutions

Ag Marketing in the Digital Age
Tuesday, March 24
Four Seasons, St. Louis

Everybody wants to do digital better. And if money or time is no object for you, it’s easy. Simply attend every digital training event in 2020 and learn from the best. I made a list of my favorites, and it would cost $22,000 in fees – before you added travel and hotel to the coasts, which are where most of them are held.

Call me biased, but I believe there’s a better way, especially for those of us who aren’t blessed with unlimited time or funding. Sign up for the AMIDA Event. Here are a few reasons why it’s better than anything else available.

Ag isn’t just in the title – it’s in our DNA.  Some of the best digital conferences I have attended over the years were held in New York City. And once I got past all the “New York insider” language – agencies and companies and people whom I don’t work with – I learned some valuable tips. It’s like rummaging through a garage sale. If you keep at it, you’re going to find something interesting eventually.

But even when I found the interesting pieces buried in the piles of jargon, I had to translate them from consumer-focused to B2B, and then further decipher how or if the tactics would work in the ag environment, which nobody from the New York agencies even pretends to understand.

AMiDA, however, is first and foremost a digital training event for the agencies, clients, and brands that work with and for farmers, ranchers, and other agribusiness professionals. The experts you’ll learn from are not only some of the most advanced minds in digital strategy and execution, they’re experts in agriculture. You won’t have to translate anything – you’ll simply have to listen, absorb, and be willing to go home and start executing digital better.

As a consultancy, Rooster is color-blind. I’ve been to a lot of digital events that were like cocktail parties. You look around the room and you only see the friends of the host. That’s fine. It’s their party. They can invite whomever they want. But an ag agency isn’t going to invite experts from a rival agency. A brand host typically won’t share the stage with their biggest competitor. Print and online publishers don’t willingly rub elbows with each other. I know, I’ve tried to get into a few events over the years to no avail.

As a consultancy, we don’t care and we don’t have a turf to protect. Take a look at our list of experts. They come from all over the agricultural arena. We have experts from brands, agencies, publishers, and more. We challenged them to present the things they hate the most that they see being done in ag, and to share what doesn’t work, as well as to tell you what they see that is working well today, and what they predict will be successful in the future.

It’s not about the money. That’s why it’s only $299. I’ve been to a lot of events where it was obvious the host was looking to turn a series of event-based profits, and that’s all well and good. Events can be a big business for a company. And I’ll be honest – we’re not looking to lose money on this venture, otherwise we’d host it for free.

But making money isn’t the main driver, so we priced it in such a way that people could afford to come. If you look at the Rooster folks who are leading this conference, you’ll probably know one or two or more of them. We have a lot of friends in this industry, and we want to lift them up and help them do digital better. We could charge $1200 per person and we’d still pull a crowd, but if we did that we know that a lot of the people we want to see wouldn’t be able to come. And we want everybody – publishers, agencies, brand leads, marketers, sales leads – everybody who can benefit from this event. That’s another reason we chose St. Louis as the host city. It’s centrally located, easy to get in and out of, and have you priced a downtown New York hotel recently? Enough said.

So go ahead and register now. Bring the whole team, if you can (there is a bulk discount available). You’ll learn from the best, and you’ll take home a page or pages of notes that will help you grab digital by the jugular and start killing it!