Most people hate the recaptchas asking if you are a robot or not. But they are a handy tool for squelching automated bot lead fills and unwanted traffic. And like most pop quizzes, they serve as a valuable check on digital marketers, who are prone to robotic thinking...

Finishing up any given year in digital looks different based on where you sit in the chain. Vendors are either trying to sell harder or hammer down holiday hours with customers. Publishers are trying to get everything delivered and shoe horn in even more. I've been on...

I don't know about you, but I am ready to get rid of 2022. What a stinking pile of garbage 2022 was, at least for me. Others are pushing on and after reading a number of 2023 prediction columns, I have the ultimate users guide for 2023. This is what's coming and what...

The world has become more and more digital and nothing explains that better than all of the items we can now wear, own and use that are connected. Back in the early 2000s, everything was getting an app. That craze somewhat died down. Now, everything is getting...

I've made a career in fields where most people assume they are already an expert. Sportswriting. Email marketing. Social media. Ask anyone and they will tell you all that you need to know about each of those. Social media might be the worst. Engaging in Facebook,...

OK folks. I've mentioned the need to get GA-4 installed for your site and stop relying on Universal Analytics from Google. We've now hit the holiday season and I'm still seeing about half of businesses set up for GA4. [button...

We don't talk about the tools of the trade nearly enough in digital marketing. I think we feel like our depth of knowledge of the tools is our secret sauce or our way of staying ahead of the rest. But there are tools like Google's PageSpeed Insights that need to be in...

I'll admit that I have rarely looked at the financials for digital marketing and sales insights, mostly because all of the cool things have come from companies that couldn't monetize it anyway. But there are a couple of noteworthy financial items on the social media...

We are coming off of our first live agricutural digital event AMIDA and are thrilled with the conversation that took place in St. Louis on Tuesday. You might be surprised to hear that my favorite part of the discussion this week was where we didn't all agree. The main...

I'm hosting a digital marketing event next Tuesday in St. Louis and it is primarily focused on agricultural marketers. We call it AMiDA or Ag Marketing in the Digital Age. Why are we doing it? To get everyone in agriculture on the same page and up to speed on digital...