It is a widely held digital maxim that hosting your own videos is better for you in search than if you embed. Heck, I've coached my own company to spend the five figures it takes to have a Content Delivery Network mostly so we can fully reap the benefits of hosting...

In digital marketing, perception often trumps facts. There are a lot of very smart or smart sounding marketers devoted to digital and they can convince you of just about anything ... if you aren't careful. For instance, TikTok and Instagram are king among GenZ! Who...

As a trained journalist and life-long writer of things, you can believe that I am a proponent of content marketing. It's powerful in its ability to educate, lead and promote response. As a digital marketer for the past 21 years, I have also seen the power of search. A...

I was talking to a publisher last week about the ramifications of Apple's iOS 15 on email marketing and they delightedly said, "well, all of our open rates are going to skyrocket." That they will. The problem is deeper than open rates skyrocketing while real, actual...

Let's look into the crystal ball and try to figure out where marketing spending will head in 2022. No magic necessary. Kantar did the study already, asking 900 senior marketers and 14,500 consumers about 2022 marketing. The winners: Digital video and social. Digital...

Publishers and digital vendors, you are at an important crossroads and you might not even know it. Digital is going to change significantly and, even more importantly, the story is going to change. You want to survive and be a part of the future. There are some things...

Digital analytics covers the spectrum. There's still the impression and click crowd, the in-between and the micro-moment KPI optimizers. Everyone pretends that they are so beyond clicks as a metric yet that's still the core element for most reporting, even among the...

For the second year in a row, TikTok earns praise from users as having the most engaging ads for consumers, according to a Kantar study. In case you haven't been paying attention, TikTok has a good thing going. It has engaging content built for the short attention...

Your open rates are about to explode and I don't mean in a positive way. Apple's email client, which holds about a 40% market share in a July report, will launch Mail privacy protections with the iOS 15 update, coming in the next month or two. With these protections,...

Which came first, the IRS or the hatred of the word audit? Either way, we have tried to navigate around the adage that no one can escape death or taxes by skipping out on pivotal audits in our business. Today, I want to highly encourage you to do a content audit at...