A lot of the power of digital is in the stories that surround the initiatives. Digital is cool because we can talk about machine learning, artificial intelligence, dynamic ... er ... things, etc. Customer Experience is one of those initiatives. It sounds great. It is...

We were heading into the fall political advertising season with a record for planned spending on digital even before the Surpreme Court added its leaked/draft opinion on Roe vs. Wade. The early predicted spending number for digital was $1.2 billion, only trailing TV...

A collegue of mine recently wrote an article for MediaPost called Digital Is Not (And Never Was) An Easy Button. Check it out. He is right, of course, but that's not to say many haven't treated digital as easy. When you have hundreds of options and can get away with a...

There are a lot of digital marketing tactics to love. After all, digital is often the facilitator of progress in marketing, so who doesn't love the newest and coolest? And then there is retargeting. I hate retargeting. It combines most of the worst elements of...

Ok folks, it's time to stop waiting on TikTok to reach critical mass. It has. A report came out last week that shows TikTok is on pace to earn $11 billion in ad revenue, surpassing Twitter and SnapChat combined in 2022. We already knew they had more than 1 billion...

You can't take your eye off of digital in 2022 or you are going to be in a world of hurt. There are four major areas that demand your attention right now. I don't know of a recent time when so many pivotal digital things were happening. Don't be asleep at the wheel...

The rise of digital can in some part be credited to its ability to be measured. In digital, measurement is clear and concise. Until the rug is pulled out from under you. Don't get me started on Apple's brutality against the open rate or Google's forced update to GA4....

What are three things I would like before declaring digital display advertising dead? Well first, is it dead already? Performance is relatively pedestrian, so much so that it is not in the top 10 for direct response campaigns. With mobile outpacing desktop, the unit...

This is the Rooster Cast and I am Rooster's chief digital officer James Arnold Hopefully you didn't miss this bombshell from last week but the Google Analytics you know and love is going to be going away a year from now. You can learn more about this just by logging...

Impactful digital done by smart marketers often leads to a desire for lead generation. You do digital enough and you see where the analytics and business goals can align and make everyone hunger for more of what ultimately sells. But you can't just turn on these...