I spoke recently at a conference of marketers and I spoke about our reliance on faulty metrics and the metrics that we should be focused on. We have based whole businesses around these faulty metrics. It's time to stop. The second one after Impressions was Clicks. A...

I spoke recently at a conference of marketers and I spoke about our reliance on faulty metrics and the metrics that we should be focused on. We have based whole businesses around these faulty metrics. It's time to stop. The first one: Impressions. The impression is...

The countdown until Google Analytics Universal Analytics package stops pulling in and visualizing your data is now less than a month and GA-4 is not officially rolled out among everyone. I mean, everyone has the opportunity to continue to have a robust analytics...

The NFL draft is going on right now and, as usual, teams are all over the board on their planning for the future. Some see things that others don't see. In some cases, they are seeing things that aren't there, leaving everyone perplexed. So, as it relates to digital...

Most people hate the recaptchas asking if you are a robot or not. But they are a handy tool for squelching automated bot lead fills and unwanted traffic. And like most pop quizzes, they serve as a valuable check on digital marketers, who are prone to robotic thinking...

Finishing up any given year in digital looks different based on where you sit in the chain. Vendors are either trying to sell harder or hammer down holiday hours with customers. Publishers are trying to get everything delivered and shoe horn in even more. I've been on...

I don't know about you, but I am ready to get rid of 2022. What a stinking pile of garbage 2022 was, at least for me. Others are pushing on and after reading a number of 2023 prediction columns, I have the ultimate users guide for 2023. This is what's coming and what...

The world has become more and more digital and nothing explains that better than all of the items we can now wear, own and use that are connected. Back in the early 2000s, everything was getting an app. That craze somewhat died down. Now, everything is getting...

I've made a career in fields where most people assume they are already an expert. Sportswriting. Email marketing. Social media. Ask anyone and they will tell you all that you need to know about each of those. Social media might be the worst. Engaging in Facebook,...

OK folks. I've mentioned the need to get GA-4 installed for your site and stop relying on Universal Analytics from Google. We've now hit the holiday season and I'm still seeing about half of businesses set up for GA4. [button...