Search is in an almost constant state of change. You can tell by all of the algorithm changes that are now a consistent stream for Google. The changes are based primarily on the elusive challenge of making a programmable entity act on behalf of a human. Not easy. But...

Folks, email marketing is a mess. In our thirst for the next big thing, privacy, third party cookie deprecation, we have squandered the email opportunity, a tool that continues to work. A recent study of primarily smaller business marketers showed the top challenge...

Social media is treated poorly. Everyone speaks of its ills, taking announced hiatuses for mental health reasons, etc. In corporations, social media is often given to the youngest employee, who grew up with it so will know how to do it right, it is assumed. Here's the...

Email is going to become a battleground in the coming months and we all need to prepare for it now. Email volumes have risen 82 percent over the past two years, fueled by what some marketers are seeing as increasing engagement and the wider adoption of CRM-based...

One of the cool things that happens when living a digital marketing life is research coming out that supports a guess you have pinpointed for a period of time. It happens often and it happened last week. Parse.ly recently came out with a study into the types of...

TikTok has a vice grip on the social media industry and has catapulted to the top of minds for digital marketers. But when the shiniest of tools gets all of the attention, I look for other opportunities. What about the other guys? [button...

Marketing automation has often been used synonymously with email but marketing automation is much more than sending an email or a series of them. Most automation platforms are aware of this even though many digital marketers don't. What else can Marketing Automation...

I've read probably hundreds of helpful digital marketing lists of how to do whatever. Most of them start with setting goals. Seems like a really good idea, right? Last week, we had some internal meetings where we looked at the differing personalities in a given...

It's going to hit 100 again in my home location of Kansas City so I imagine it is hot everywhere, which prompted me to talk about the what's hot in digital marketing and sales right now. And I'm going to avoid the trendy trends like Metaverse, Elon and Twitter, etc. I...

The villain that lurks for every digital marketer is failure. It's the risk we all manage in our everyday. It's the topic we have adeptly figured out how to, at least in our communication, mitigate with confusing metrics. So what is failure in digital marketing? I...