Digital analytics have been an absolute mess since the beginning.

First, we ran smack into the use of the word hit, which counts up everything on a page and for some inexplicable purpose gives you the number of times all of the files were downloaded. People still use this term and it makes we want to scream.

Then, we got to counting the click and unique visit only to realize quickly that the numbers could be manipulated and cheated in as many ways as a boxing match. Now we’ve all grown out of the larval stage and know there are metrics that matter and some that don’t.

Digital Metric Dashboards