The COVID-19 pandemic is absolutely ruthless. To the human population and corporately. Some industries, like restaurants, bars and personal services are all but locked down. Others weren’t hit nearly as hard. A Statista chart from this week showed Software and IT, Finance and media and communications as hit the least hard, at least from an ability to work standpoint.
Maybe because their work wasn’t as jostled, marketers were quickly able to optimize their approach, whether it be new messaging to avoid crisis deafness or to align better with any inventory challenges.
But what marketers have also done is amp up the volume and the various tools aren’t equally elasctic. For instance, email jumped 10 times in usage amid the pandemic, nullifying its effectiveness for all. Other tactics have great elasticity in this time. Consider …Pandemic Digital Lesson Learned