It’s banter at dinner parties and family gatherings. It is the Big Brother icon for privacy rights enthusiasts.

It’s the inexplicably timely and eerily appropriate product targeting from Google or Facebook.

You know the story. I was whispering to my friend in a darkened closet 100 miles beneath the earths surface about wanting a new snake charmer and the next time I got on Facebook, guess what I see advertised? SNAKE CHARMERS. I know, right?

But what about the reverse situation? I saw a product I didn’t know I needed. Clicked through but something glitched. Now I can’t find the product again. That’s a marketing problem.

Facebook Product Targeting