The quarantine era has been marked by a serious increase in social media usage. TikTok added almost two thirds more users in just a couple of months. Facebook usage jumped 27 percent. Time spent on social is up 9 percent. Social is also the third most-used platform for learning about the Coronavirus.

We are witnessing a social media explosion during a time of social distancing. The beauty of this time from a marketing standpoint can be learned through the metrics: Overall usage and adoption increases and whether the platforms can hold onto the new users.

Even if there is heavy attrition afterward, this time has further cemented social’s role. Each platform stepped up in a unique manner.

Social Media in the Coronavirus Era and Afterward