The new MarTech 8000 is here. The new MarTech 8000 is here.

No, I’m not listed in it. It’s just a fantastic map of all of the tools and players in marketing technology, and also serves as a walk through history, since it dates back to the 150 players in MarTech back in 2011.

MarTech or marketing technology spans a number of areas, including Content Management, Customer Data, Social, Interactive, Video, mobile, and much more. MarTech is a $121 billion industry.

Marketing Technology