I’ve been digging into dynamic messaging lately. You know, inserting unique content slices into messages (a headline, a URL, an image, a call to action) based on who is viewing the message.

It works well when it is geo-based but I’ve done weather-triggered content or commodity markets driven content as well. If your creative is best for the Midwest and another background would be better for the coasts, this would do it on the fly for you. Yes I know. It’s cool.

Dynamic Messaging