I’m willing to admit to you that I am not a fan of site retargeting. It is often executed so poorly and early performance metrics were so bad, I tossed them aside as a weapon for eccommerce sites to pelt people abandoning their carts. Nothing more.
But site retargeting is a strong and efficient always-on approach if done correctly.
We understand the science of frequency, so retargeting is a support of that as a standard activity for site visitors. Top of funnel messages for general visitors. Middle and lower funnel for visitors to key pages.Retargeting Doesn’t Suck