We are living through an unprecedented time and we’re all in much the same boat — waiting it out for an all-clear. But even after we are allowed to congregate again, there will be ramifications to the economic and fundamental imbalance in the nature of work around the globe.

One place I hope gains some much needed attention is the area of Marketing Technology. MarTech has lived off of interesting technology fronted by some of the best salespeople in the world, leaving agencies, publishers and brands with large contracts for products that either don’t fully function as advertised or are so challenging to learn, are only pushed to 20 percent capacity.

Think About Your MarTech