Now is not the time to panic if you are a premium publisher or a fan of premium publishers. It’s true that the playing field is shifting and smart marketers armed with good technology and optimization strategies can already be successful without paying premium prices.

Facebook, Google/YouTube (and soon Amazon) dominate the digital ad spending and continue to gain ground against the masses of other offerings. The fights against fraud, privacy, viewability and transparency have taken the premium player’s eyes off of the reason for it all — the client.

But it’s not time to panic. It’s time to act.

It’s Not Too Late For Premium