I had some great digital marketing conversations while attending Commodity Classic in San Antonio this week.
One topic that kept coming up was the growing challenge premium publishers and premium data suppliers face in the era of heavily optimized and managed (and cheaper) programmatic options. Basically, if context and right targeting don’t equate to superior performance, based on a given client’s KPIs, how can premium publishers maintain the high cpms they need to stay premium?
The Slow Demise of Premium