I get pretty excited talking about new trends and technologies. The tidal waves of coolness over the years have sent my mind considering how to best deploy new tactics.

Not all of them make any sense, even if they were super cool. There have been loads of ad tools, email tools, social tools, webinar tools and video tools. Having worked in places where budgets mattered, the key to assessing whether to sink money into new tech always boiled down to value.

The Next Big Thing