Good digital marketers are masters of knowing the most effective tools and tactics. They avoid the typical approaches and go for the best and brightest, not swayed by what everyone else is doing.
But great digital marketers put the puzzle pieces together. It’s not about the right banner placement, but a series of impressions that drive to a specific behavior or target the funnel to respond in a specific manner. It’s not about a well-timed email blast but a series of emails that target an audience behavior or drive a specific audience behavior.Aspire to Digital Greatness