The Byrds and the book of Ecclesiastes tell us there is a time for just about everything. In digital marketing, there is a time for the humdrum and mundane but time seems to be stuck in email marketing on the humdrum. Every email seems to be trying to accomplish the same thing in the same manner.

Stella Lincoln of Business 2 Community stirred this further last week when she wrote: When designing email marketing strategies, routine work is your enemy. The reason is, creativity is the first rule for success.

Think Differently about Email