The Consumer Electronics Show is this week and it has me thinking about innovation. Always be innovating. It’s an encouragement that will keep you pushing the envelope and taking your business in new and better directions. But what happens when the innovation isn’t business positive?
Reading about FOX’s approach to the upcoming Super Bowl inventory, the 6-second ad that has been deployed for the past couple of years, isn’t even an offering after advertisers have deemed it ineffective.Innovation