We don’t talk about the tools of the trade nearly enough in digital marketing. I think we feel like our depth of knowledge of the tools is our secret sauce or our way of staying ahead of the rest.

But there are tools like Google’s PageSpeed Insights that need to be in everyone’s arsenal. For years, it has told us how sites perform on desktop and mobile and the reasons why Google — and presumably users — might be struggling to use them.

A Powerful Tool Upgrade You Should Know About