We are coming off of our first live agricutural digital event AMIDA and are thrilled with the conversation that took place in St. Louis on Tuesday.
You might be surprised to hear that my favorite part of the discussion this week was where we didn’t all agree. The main themes drawing arguments were in tactics that work or don’t, using data as your primary mechanism for media targeting vs. allowing the platforms to find the right people via intent metrics. And what to do with mobile advertising.
We Don’t All Agree about Digital Marketing