Social media is treated poorly. Everyone speaks of its ills, taking announced hiatuses for mental health reasons, etc. In corporations, social media is often given to the youngest employee, who grew up with it so will know how to do it right, it is assumed.

Here’s the problem and a problem I have seen at small, medium and large companies. Those youngsters can leave and leave you with no access to your brand’s channels. It’s popped up more than a couple of times where we want to run paid social advertising for a client and, in setting things up, we learn that no one in the company has admin access.

Handle These Two Key Social Media Challenges Right Now