Email is going to become a battleground in the coming months and we all need to prepare for it now.

Email volumes have risen 82 percent over the past two years, fueled by what some marketers are seeing as increasing engagement and the wider adoption of CRM-based marketing automation executions.

But a turn to email in marketing circles coupled with both the November elections and a tight economy around the holiday season will mean it is going to be tremendously more difficult to stand out. A few pithy subject lines aren’t going to cut it.

Email Will Be More Challenging This Fall