One of the cool things that happens when living a digital marketing life is research coming out that supports a guess you have pinpointed for a period of time. It happens often and it happened last week. Parse.ly recently came out with a study into the types of technology used by companies doing content marketing. The top result was analytics and business intelligence at 65%. Marketing automation was second at 61% and then personalization a far third at 35%.

Don’t get me wrong, I love the measurement aspect of digital and content marketing. I also believe in the power of automation. But we’ve been collecting data since day one under the promise that we would use that data to improve the user experience, produce more content the users want, make it all better. But digital marketing often fails there. We measure, deliver, measure, deliver, etc. It’s too easy.

Stop Being Lazy