We were heading into the fall political advertising season with a record for planned spending on digital even before the Surpreme Court added its leaked/draft opinion on Roe vs. Wade.

The early predicted spending number for digital was $1.2 billion, only trailing TV and cable and satelitte. If messaging around the hotly contested abortion issue goes as expected, that number could jump double-digit percentages.

So, what could it really mean for other digital advertising?

Plan Now for the Upcoming Political Season