Ok folks, it’s time to stop waiting on TikTok to reach critical mass. It has.

A report came out last week that shows TikTok is on pace to earn $11 billion in ad revenue, surpassing Twitter and SnapChat combined in 2022. We already knew they had more than 1 billion active users and averaged nearly 11 minutes per session.

It was a social phenomenon and now it is a marketing phenomenon.

It’s Now TikTok Time