What are three things I would like before declaring digital display advertising dead?
Well first, is it dead already? Performance is relatively pedestrian, so much so that it is not in the top 10 for direct response campaigns. With mobile outpacing desktop, the unit sizes and impact are ever-decreasing. And publishers continue to place ads for impression volume rather than UX or performance.
But display is still a player and let’s not kill it yet. So, here are three things I want:
Display is Not Dead Yet