This is the Rooster Cast and I am Rooster’s chief digital officer James Arnold
Hopefully you didn’t miss this bombshell from last week but the Google Analytics you know and love is going to be going away a year from now.
You can learn more about this just by logging into Google Analytics, where there’s a helpful message telling you what’s up.
But all is not lost, you still will be able access the GA4 version, something you should be working on creating now.
Why?Your Next Project: Google Analytics Changes