All good things come to an end in digital, it seems.

I’m talking about TikTok and it’s struggle as an ad vehicle. I’m a reluctant fan of TikTok, especially now that I have found the Restricted Mode, which helps block some of the undesirable and brand unsafe content. Check it out.

But amid the mix of short-form videos I’m shown, I am now seeing the TikTok algorithm struggle with advertising cadence and views per unique. Problems every new ad platform screws up at some point.

TikTok is Slightly Broken