In digital, we often get stuck in what we know. But, sadly, what we don’t know is what can help us the most.

For instance, customer journey building and content optimization for lead gen. If you have worked in developing matrixes for marketing automation, you know how to get this done.

But there are tools like Path Factory that combine a number of the pieces together like content discovery, progressive registration models and lead scoring to super charge the process.

In With the New