Why do many marketers hate analytics? They won’t claim to hate them but it’s time to be honest and call it what it is.

  • They decry all of the metrics in digital and spend hours complaining about each one and how each doesn’t provide the full value it should.
  • They blast Excel spreadsheets for being ugly or too robust or not deep enough.
  • They blame email as a terrible delivery mechanism for the numbers or dashboards for not being proactive enough or triggered alerts for not reading their mind on what they want to see.
For the Love of Numbers