Why do many marketers hate analytics? They won’t claim to hate them but it’s time to be honest and call it what it is.
- They decry all of the metrics in digital and spend hours complaining about each one and how each doesn’t provide the full value it should.
- They blast Excel spreadsheets for being ugly or too robust or not deep enough.
- They blame email as a terrible delivery mechanism for the numbers or dashboards for not being proactive enough or triggered alerts for not reading their mind on what they want to see.