Programmatic advertising is about making things faster, smarter and better for advertising brands, but the concept has outpaced the actuality throughout its existence. Always lots of buzz but still primarily made up of straight auction, audience targeting and content relevance mostly ignored. We aren’t yet in a world where it is easy to purchase premier inventory, digital or otherwise, programmatically. It still takes intermediaries (middle men who take one third of the costs). Meanwhile, the confusing, murky, lawless, fraud-filled world of programmatic should have everyone leery.

Programmatic in Agriculture