It is a widely held digital maxim that hosting your own videos is better for you in search than if you embed. Heck, I’ve coached my own company to spend the five figures it takes to have a Content Delivery Network mostly so we can fully reap the benefits of hosting our own video content.

Meanwhile, for some marketers, spending five figures on video hosting is lunacy so they have to settle for a YouTube, Vimio, Wistia or other solution … knowing they are hurting their business.

Well, as it relates to search, Google’s John Mueller was quoted in Search Engine Journal recently saying that whether you host or embed, it doesn’t matter to Google.

And Then Re-check Your Facts in Digital