As a trained journalist and life-long writer of things, you can believe that I am a proponent of content marketing. It’s powerful in its ability to educate, lead and promote response.

As a digital marketer for the past 21 years, I have also seen the power of search. A good SEO strategy supported by an effective and efficient paid search strategy is practiccally a requirement for anyone taking marketing seriously.

It might sound obvious, but the two are connected. I don’t mean you have to make sure you are doing both. I mean, the two must work in concert.

Content Marketing and Search