Digital analytics covers the spectrum. There’s still the impression and click crowd, the in-between and the micro-moment KPI optimizers. Everyone pretends that they are so beyond clicks as a metric yet that’s still the core element for most reporting, even among the powerful walled gardens.

So, even if you don’t care to admit you still love your clicks, let me take you to the next step.

In summarizing digital media performance for a client recently, I noted a few vendors, including Facebook, performing well by digital media standards. Efficient buys. Good click engagement. The targeting up front was solid, so that must be fine.

Advancing Digital Analytics