Those in the know on social media understand and have been promoting the need to support your efforts with money if you want social media to scale for you. Those not in the know still believe social is about follows, likes and comments and hear advice that costs them money as dismissively self-serving. The algorithms are against you. They are set up to keep social channels from becoming overcluttered with promotion. Facebook started this back in 2014, so it is not a new phenomenon. .

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